Five major problems of wine box packaging in China

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Five major problems of wine box packaging in China are prominent

China's annual output of Baijiu reaches 5million tons, which is an important liquor product. Therefore, the printing and packaging of wine boxes is naturally an important packaging category. From the perspective of current domestic wine box packaging, there are mainly the following five problems:

first, the impact resistance test of explosion-proof equipment with about 300 grams of gray bottom is one of the main type tests specified in GB 3836.1 (2) 010. Most of them are mounted on white paper and then bronzed, because the price of gray bottom white paper is the cheapest, and the price of gray bottom white paper produced by small paper mills in some regions is only 2500 yuan/ton. Although some packaging companies have introduced new materials such as frosted/wrinkled paper, aluminum foil paper, laser paper, synthetic paper, etc., the share is very small

second, most wine boxes are basically fixed in red, yellow and gold. Our consumption habits believe that these colors symbolize auspiciousness and wealth. In fact, these three colors are too monotonous, which makes the packaging of wine boxes similar, and does not show the personality of each variety

third, the shapes of wine boxes on the market are mostly lack of innovation, mainly limited to upper flip, heaven and earth cover, multi function box, book box and so on, and there are few new works. The main reason is that there are few professional groups engaged in box design, and there are not many packaging designers who are skilled in graphic design and familiar with box design. Often, the graphic design is better, but the box type is not satisfactory, or the box type design is good, but it cannot be mass produced due to printing technology and other reasons, so that the two cannot be perfectly combined

in addition, there are two influencing factors: first, piracy is rampant. Some illegal underground printing houses specially look for wine packaging boxes with relatively successful design in the market, take them back and disassemble them, and then they can carry out production as usual. The efforts of designers are easily plagiarized, which makes many designers lose their enthusiasm for difficult creation. Second, the clients put forward strict cost control requirements for the designers and forced them to participate, which made the designers unable to display their talents. In order to win business orders, the vast majority of design units succumbed to the clients, so there was no ideal work

fourth, some enterprises do not have a strong sense of anti-counterfeiting. In recent years, China's liquor industry has continuously strengthened its self-protection awareness of anti-counterfeiting, gradually improved the defects in the design of liquor packaging, and focused on adding anti-counterfeiting labels at the mouth of bottles. However, some enterprises do not have a strong sense of self-protection, and have not yet determined the anti-counterfeiting labels

fifth, there are bad debts in the industry, and the frequency fluctuation does not exceed ± 2% of the rated frequency; The problem of late payment. Some small distilleries are weak and face many risks and uncertainties. Once they fail, they often default or even fail to pay the cost of printing and packaging. Therefore, many printing plants are unwilling to undertake the packaging and printing of small distillery products

turn off the air switch and power supply comprehensively. At present, the overall design level of wine box packaging in the domestic market is not high, and there are few considerations conducive to marketing. With the rapid development of science and technology, people's consumption needs and lifestyle are changing. Therefore, wine box packaging should keep up with the pace of the times, study consumption psychology, meet consumption habits, guide consumption ideas, and constantly adopt new materials and designs to obtain brand attributes and counter sales effects, and improve the economic benefits of wine enterprises. This is a new requirement for wine packaging enterprises

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